There are a few web marketing and search engine optimization (SEO) e-newsletters that I subscribe to and two of them in particular have been very entertaining reading this past week.
One of them, The Rich Jerk, is a very irreverent guy who thinks he's above everyone and always talks down to the readers of his e-newsletter and his site, often with very colourful language. He maintains his anonymity and insists he likes it that way.
The other is from Andy Jenkins and Brad Fallon, SEO experts. Andy and Brad have been hyping the launch of their Stomper Network, launching next week.
The ongoing battle is that The Rich Jerk maintains he's made his millions by selling his knowledge and now Andy and Brad are giving away his SEO techniques for free. It's rather suspicious though in that The Rich Jerk's e-mails include links to Andy and Brads videos and website and repeat them throughout his e-mail, almost like a sales letter promoting the sites.
In fact, I found out about Andy and Brad's stuff from The Rich Jerk's e-mail. Rich Jerk claims that he doesn't like them giving away the stuff for free and keeps claiming how he's going to get back at them, and yet he keeps promoting them in his e-mails.
Makes you wonder if The Rich Jerk and Andy and Brad are in some kind of partnerhsip, or even that The Rich Jerk is really Andy or Brad (or both). Perhaps the irreverent Rich Jerk image is just a way for Andy and Brad to target a different audience without alienating their mainstream audience.
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