It's all about the content
Creating original, engaging, on-brand content that consumers will happily engage with and pay for (either in hard cash or precious time) is what really matters.
Even Coca-Cola’s advertising strategy is to “move from creative excellence to content excellence.”
Just thought I'd jump on the bandwagon and promote an Infographic.
check out the Copyblogger post, http://www.copyblogger.com/create-content-ideas/ for more tips.