Content is (Still) King. Just ask Coca-Cola.

Good article on the consumer is now in charge and marketing needs to reinvent itself to meet the changing needs of consumers.

It's all about the content

Creating original, engaging, on-brand content that consumers will happily engage with and pay for (either in hard cash or precious time) is what really matters.

Even Coca-Cola’s advertising strategy is to “move from creative excellence to content excellence.”