Marketing is like attending a party. All the other attendees at the party are your potential customers. If all you do is decorate the wall, you are limiting that potential customer base to just the handful of people in your immediate vicinity.
Until you start mingling and working the room, you aren’t going to broaden your reach. But there’s more to it than just walking the room. If all you do is walk around looking at the floor, no one is going to notice you or converse with you.
It’s the same for your business. Just being there; having a website, having a profile on social media sites; isn’t going to help you grow your business. You need to make it easy for your customers to converse with you and you need to respond back. Start the dialogue and keep it going.
The same as at a party, once you’ve started that dialogue, a person is going to stick around you if you show interest in them and not just focus the conversation on you.
The same goes for your website and your social media discussions. Don’t make it all about you and what you have to offer.
Talk to your customers to find out what is important to them; develop the relationship and the rapport – the trust. Then you can mention how your product or service can help meet their needs and goals.
And if you help your clients and make their life easier, they are going to want to help you by continuing the relationship with repeat business and referrals.
You’re going to have more fun at the party if you put yourself out there and ask people what’s important to them rather than tell them what’s important to you.