March 14 is Churn Day

The CRTC has ruled that March 14 is the day that wireless number portability (WNP) will take affect.

So, don't sign that long contract. Come March I'm sure the cell providers will be offering lots of deals to keep you as a customer and prevent churn (that's what they call it when a customer switches carriers).

Check out Virgin Mobile for their two cents worth. They don't have contracts and have the smallest share so they have the most to gain from this.

And check out The Canadian Wireless Telecommunications Association for there mumbo jumbo take on this.