Tips on Marketing on Twitter and Facebook

Writing for Facebook and Twitter isn't that different from other web writing. It's likened to micro blogging.

Writing a tweet is similar to writing a good headline - action words, leave out the articles (a, an, the) and start with the specific key words.

LinkedIn is more B2B, where as Facebook is more B2C when it comes to companies using it.

Using Facebook and Twitter for marketing always has to be for the customer, not the company. The customer is always listening to WiiFM (what's in it for me?).

So, tweets and wall posts always have to provide a benefit for the customer or provide for their needs not be marketing the latest product or service for the company.

You can get away with that occasionally provided there's lots of other stuff for the customer.

If you're not already on Twitter, I'd suggest signing up and searching for "social media" for people to follow and learn from them. Follow me on Twitter @jason_clements

Copyblogger ( is a good place to learn about writing titles and blog posts.

Have any other tips on writing for Twitter and Facebook?


7 LinkedIn Profile Tips and Tricks

The profile you present on social media sites (LinkedIn, Facebook, Twitter, etc.) is your personal brand and needs to be managed effectively.

Here are some tips to ensure you're presenting your best self online
  1. Headline: Don't just put your job title. Target this to your benefit statement or 30-second commercial
  2. Profile Photo: Don't leave as default. Use a professional head shot of yourself.
  3. Websites: Use "Other" to create your own label with keywords for your site(s)
  4. Public Profile URL: Edit to create a URL with your name
  5. Add Skills, Certifications, Publications: Include keywords
  6. Education: If your diploma/degree was a long time ago you can omit grad year by selecting " - " for years.
  7. Groups: Join a few of the larger groups to quickly expand your network.
    Bonus Tip: If you're doing a number of edits to your profile, turn off your activity broadcasts under Settings until your last edit.

    These tips are specific to LinkedIn, but are also relevant for other social media profiles. Consistency is also good with profile photos and descriptions.