If you aren't using QR Codes yet, why not?

Your magazine ad or billboard relies on your customers to take note of your phone number, email address, website or other action you want them to take and then the customer has to actually take action by phoning, emailing or visiting your website.

With a QR code in your ad they just grab their smartphone and scan the QR code and your contact information or calendar event is automaticallly added to their phone. Or they could be redirected to your website or product page.

Get a QR Code That You Can Change
Most QR code generators that you find online are one time things. You create it, you print it and your customers take the same action every time.

You can get more bang from your marketing if you subscribe to something like QR Jumps or ScanLife. These sites provide stats on the use of your QR codes and also allow you to change the action.

QRJumps is free, ScanLife is free for individual use, but there's a cost for commercial use.

The benefit of being able to change the action is that you can promote whatever contest or promotion you have on at any given time.

What is a QR code?
If you don't know what a QR code is, chances are you've likely seen them in magazines and maybe even on billboards.

QR stands for quick read and is a two dimensional image similar to a bar code and has information encoded into it.

There are various apps that can be downloaded to your smartphone to read QR codes. ScanLife has their own app available for all smartphones.