Friday

The Superbowl for Hollywood

The Oscars are Sunday night and everyone is trying to take advantage of the captive audience at this live event.

"Marketers are paying $1.75 million for each 30-second slot on ABC's Sunday night telecast."

With big names like Jennifer Lopez, Justin Bieber and Cindy Crawford, marketers are betting on the audience using Twitter, Facebook and other social media to get even more bang for their commercial dollars.

Procter & Gamble has already seen it's Facebook membership increase 25% since announcing Jennifer Lopez as the star of an Oscar spot.

And Best Buy actually made the Superbowl connection with an online vote to pick an alternate ending to it's Justin Bieber Super Bowl ad. The new ending will air Sunday night during the Oscars.

And I'm sure many of these big-name commercials will end up on YouTube very soon after if they aren't there already for more exposure and sharing.

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