It's a common theme in movies today. The hero or heroine has gone through life single and enjoying many short-term relationships. Then along comes "the one" and the person does everything they can to sabotage the relationship.
It usually falls to the best friend in the movie to point out the good points of the new love interest and help the hero/heroine see that this person is the one.
Businesses can be like the hero only going half way or doing something to sabotage the relationship with their customers, like starting a blog but turning off comments. The blog then becomes like every other newspaper or TV ad with the message pushed to an audience and no way to get feedback.
Social media specialists need to be like the best friend to the businesses that we work with. We need to talk up the benefits of social media and the benefits of the two-way communication with customers.
Social media is great, it's like running a focus group where you're getting feedback from your entire customer base not just some small (hopefully) representative sample base. Like when GAP put out a new logo. They listened to their customers and quickly scrapped the new logo when customer feedback was negative toward it.
Too often companies are stuck in the traditional, familiar mind-set when it comes to marketing and dictate to the customer what the business thinks the customer needs.
Like any relationship, there needs to be a two-way communication with your customers and social media can help facilitate this.
What do you think? What are some benefits that we can highlight to companies to show them the benefits of social media and the two-way communication?
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Social Media and Website Usability tips and tricks to promote your Real Estate Investment business. And any other interesting news or factoid I come across on the 'net, including news on movies and new movie trailers.
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