This is a great article by Gerry McGovern explaining how you will gain more trust and your visitors will put more faith in your website and your content if you remove any hero shots of smiling people.
Also avoid large buttons that look like banners or else fall prey to banner poisoning.
Your copy competes with the large images
Lots of times you see a large image across the top of the webpage and this just causes more work for your customers having to scroll down each time they visit a page to get at the actual content.
So, lose the hero shot and you have an effective and meaningful website that helps your clients get answers and take action.
Contact me for a comprehensive review of your website that includes Information Architecture, Online Content, Website Navigation, and Usability.
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Social Media and Website Usability tips and tricks to promote your Real Estate Investment business. And any other interesting news or factoid I come across on the 'net, including news on movies and new movie trailers.
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