Four stages to marketing and promotion.
1. Sign up, observe, and educate yourself (sometimes called lurking). Many people stay at this stage for a long time, simply soaking up good information.
2. Participate. Start to make yourself known. This could be as simple as making status updates, posting photos or sample writing, or creating a profile.
3. Share something and grow relationships. Focus on what you give people or what you can share that's of value. As you participate and share with others in the community, and do things for each other, relationships grow and develop.
4. Ask for help. This is when you might actually put your connections to work as a means of soft or hard marketing. Maybe you want to tell people to pre-order your book on Amazon on a specific day. Or you're hoping that your network will spread the word about an upcoming event you're hosting. So you ask.
People who know you and trust you will be more likely to help you. That's why it's important to establish relationships far before you market and promote a product/service. The relationships have to be meaningful before they have value in a marketing/promotion effort.
Note: The above is from my own notes from a workshop or seminar but unfortunately I didn't note the source when I wrote the notes. So, I don't profess to the above being entirely my own thoughts. It's probably came from Groundswell
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