Always Learn and Share

I'm sharing a post from copyblogger about the new age of teaching.

He has some good points when it comes to online marketing. You can't always be shilling your wares online. People will be quick to "unfriend" you if that's all your messages are.

"Your authority and credibility no longer depend on credentials — it depends on mastering skills by practicing them in the real world. You must be sensitive to what your prospective students want to learn, instead of forcing them to learn whatever you decide to teach them. And there’s no such thing as tenure. You stay relevant and useful or you lose all your students."
Specifically Josh Kaufman is talking about his online teaching business, but the same goes for your clients. You need to know what they're interested in and provide solutions that meet their needs and desires, not push your latest product or service.

You always need to be sharing something new that people want to learn or that will benefit them. Then, as I'm doing with the copyblogger post, your followers will share and spread your message.