Many companies do not to have open blogs or wikis where anyone can contribute for fear that malicious or negative feedback will prevail.
And you may think that allowing anonymous contributors would lead to posts of malicious or false information, but according to the study infrequent anonymous contributors to Wikipedia are as reliable as registered users who update constantly.
And if a company is focusing on quality and serving their customers then they shouldn't have to worry. Sure there may be the odd negative or false comment, but I believe there is an altruistic nature of society as a whole and if a person has a good experience with a product or service he or she is going to share that good experience with everyone.
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