This is a great article by Gerry McGovern explaining how you will gain more trust and your visitors will put more faith in your website and your content if you remove any hero shots of smiling people.
Also avoid large buttons that look like banners or else fall prey to banner poisoning.
Your copy competes with the large images
Lots of times you see a large image across the top of the webpage and this just causes more work for your customers having to scroll down each time they visit a page to get at the actual content.
So, lose the hero shot and you have an effective and meaningful website that helps your clients get answers and take action.
Contact me for a comprehensive review of your website that includes Information Architecture, Online Content, Website Navigation, and Usability.
Showing posts with label customer-centric websites. Show all posts
Showing posts with label customer-centric websites. Show all posts
Monday
Crap In; Crap Out
Again Gerry McGovern points out that content management should be about professionally managing web content, not about the content management software:
What do you get when you personalize crap content? Personalized
crap content. What do you get when you distribute publishing
rights to people who can't write, don't care about what they
write, think metadata is a country bordering Outer Mongolia, and
will never, ever review or remove what they publish? You get the
website you deserve.
"I don't want to waste 30 minutes observing someone," Gerry quotes one engineer who participated in a workshop explaining the essential need to understand your customers by observing their behavior.
If this engineer were to waste 30 minutes observing his audience he would save 10 to 100 times that by not having to go back and fix what he should have done the first time.
crap content. What do you get when you distribute publishing
rights to people who can't write, don't care about what they
write, think metadata is a country bordering Outer Mongolia, and
will never, ever review or remove what they publish? You get the
website you deserve.
If this engineer were to waste 30 minutes observing his audience he would save 10 to 100 times that by not having to go back and fix what he should have done the first time.
Gerry McGovern
I've mentioned Gerry McGovern in a couple posts before, but just wanted to reiterate what great ideas he has for web design.
His philosophy is to focus on the client (not the organizational structure) when designing a website. And he's a big proponent of continuous web improvement, not a total site redesign every couple of years.
Sign up for his free weekly e-mail from his website, www.gerrymcgovern.com.
His philosophy is to focus on the client (not the organizational structure) when designing a website. And he's a big proponent of continuous web improvement, not a total site redesign every couple of years.
Sign up for his free weekly e-mail from his website, www.gerrymcgovern.com.
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